The Turin Book Fair (Salone Internazionale del Libro di Torino in Italian), now being staged for the thirty-second time, is the most important Italian publishing fair, the second-largest such expo in Europe in terms of exhibitor numbers and the largest in terms of visitor numbers.
Every year, the expo quarter plays host to thousands of small, medium-sized and large national and international publishers, which come to exhibit their catalogues, participate in the rich calendar of events and conferences, and attend industry-only sessions. It constitutes the main frame of reference for the publishing industry in Italy, attracting myriad publishers, bookshop owners, teachers, agents and translators.
Its strength is based on its balanced versatility. The Turin expo is at once the world’s largest showcase for Italian books, a prestigious cultural festival, and a must-visit for trade professionals, with a dedicated, exciting space given over to young readers.
Turin is, then, a high-profile fixture in the calendar for the network of Sardinian publishers. By attending the trade fair, the publishers can achieve their objectives of cultural promotion and visibility, while tapping into a potentially enormous market offering a wealth of opportunities in terms of market approach and corporate strategy.
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